Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching website anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
Cost-conscious users find this model attractive.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
Upcoming changes in OTT and free streaming are highly anticipated.